Commerce · Business development
Kai
Finds growth opportunities for brands and designs the resources and priorities needed to expand the business.
Related experience
Retail and commerce, digital marketing, crowdfunding, IP business, Amazon SA·DSP·AMC
Growth Agency for Amazon Brands
Your Amazon Growth.
Our Expertise.
From Strategy to Execution.
We connect advertising, product strategy, inventory, and profitability to identify growth opportunities—and turn priorities into action.
Our experts lead the decisions and take responsibility. AXTRA helps us execute at scale.
The experience behind amG
A team with hands-on
brand growth experience.
We have found growth opportunities for brands, executed strategy, and connected larger-scale operations through systems. Building on that experience, amG works with brands to solve their next growth challenge.
- Monthly gross ad spend managed
- about KRW 400M → about KRW 3B Over one year
- Brands managed
- 11 → 21 Operating portfolio in each reference month
- Countries and marketplaces operated
- From the U.S.
to global markets US, Canada, Japan, Mexico, UK, Germany and more
This is a team result the founding team built together at a previous company. It is not amG's revenue or performance.
Brand · Strategy and operations
Ryan
Turns a brand's goals into an execution plan and leads day-to-day operations and improvement.
Related experience
Brand business, digital marketing, Amazon SA·DSP·AMC
AI Product · Product and systems
Edgar
Connects marketers' judgment and workflows to products and systems. Designs and builds AXTRA, where people and AI work together.
Related experience
Digital marketing, Amazon SA·DSP·AMC, AXTRA product and system design
Experience understanding brands and executing strategy.
Now we are extending that judgment and way of executing through AXTRA.
amG Managed · Open for consultation now
Growth takes more than ads. We look at the bigger picture.
When growth stalls, your team is stretched thin, or you're expanding into a new market, we identify the bottlenecks, prioritize opportunities, and execute the work we've agreed on.
01 · Diagnose
We identify what's holding growth back.
Beyond ads, we check product and operating conditions.
- Ad and sales status, product content
- Constraints in inventory, pricing and promotions
- Problems and opportunities to check first
02 · Strategy
We prioritize what matters most.
We build an execution plan around the brand's goals, budget and profit targets.
- Priorities across core products, markets and customers
- Budget allocation and improvement hypotheses
- Success criteria, and conditions to stop or scale up
03 · Execute and improve
We execute, measure, and continuously improve.
We carry out the operating work we agree on and review the results.
- Executing approved ad and operating tasks
- Recording why changes were made and what resulted
- Reviewing performance and adjusting the next step
Human-led decisions. Clearly defined approvals. amG experts set goals, budget and priorities with the client. Important changes go through human review and approval.
Target countries, the work we operate directly, the roles shared with your in-house team, and cost are set in the proposal and contract after consultation.
Meet AXTRA · AI for Organizations
AXTRA.
Where People and AI Agents Work as One Team.
An AI Operations Platform for Teams
Turn individual AI agents into a coordinated team. AXTRA brings specialized AI agents and people together in one coordinated workflow. Each agent takes on a defined role, while people set goals, make decisions, and approve important changes.
AI agents each take on their own work
A project lead and task-specific agents gather materials, analyze, propose, and keep the work moving.
People set the goals, rules, and approval boundaries.
People decide what to achieve and how much to delegate. Important decisions and changes are reviewed and approved by people.
- TEAM · Division of work
Organize AI as a team
Each project has a lead and task-specific agents, and we divide who takes which work.
- CONTEXT · Shared context
Shared goals. Consistent standards.
A brand's goals and decision criteria are connected as work context. Each agent keeps the knowledge and records of its own domain.
- COLLABORATION · Collaboration record
Coordinate work across people and agents.
People and agents, and agents with each other, pass work through mail and conversation and leave a collaboration record.
- APPROVAL · Human approval
Humans stay in control of critical decisions.
Results are reviewed and changes approved. The reasons for decisions and their outcomes build up as standards for later work.
amG uses it today; next, client teams use it directly.
amG currently uses AXTRA for internal product development and operational work. We are preparing a proof of concept (PoC) for client Amazon Ads operations. The scope of automation and data integrations will be agreed upon with each client.
AXTRA Direct is an upcoming product that lets client teams use the platform themselves. See the AXTRA Direct launch notice →
Start with your brand
Start with your
next growth challenge.
You don't need a finished project plan. Tell us where you are now and the problem you most want to solve.
Apply through Google Form · We will get back to you within 2 business days.
Want to self-check before a consultation? →Tell us your situation and problem
Leave your brand information, an email to reach you, and the current problem.
We align on your priorities.
We confirm goals and operating status, and decide the materials needed and the challenges to discuss.
We agree on scope and terms
After confirming the work, responsibilities, approval criteria and cost, you decide whether to start.
Explore further
Explore more about our approach.
Look through the self-check, our growth philosophy and AXTRA's direction, as much as you need.
Check your brand's growth readiness
Check each item you can confidently answer ‘yes’ to. Items you leave unchecked are topics we look at together in the consultation. The self-check is optional, and you can see the result without giving an email.
Your brand's check summary
Check the items to see what you have confirmed and what to discuss further.
Your checks are calculated only on this page and disappear when you reload. If you choose ‘Include’ and press the consultation button, the summary is passed along in the Google Form address. You can edit or delete it in the form before final submission.
A growth strategy that looks at revenue and profit together
A good strategy defines what to track, what to change, and how to measure success. Instead of only raising ad efficiency, we look at how product, inventory, price and content connect, and check revenue and contribution profit together.
In this flow we find the bottleneck, act in small steps, and check the result, over and over. We build up small improvements and do not promise specific results.
Contribution profit is revenue minus agreed variable costs such as cost of goods, fees, logistics and ad spend. The items actually counted are aligned with each brand first.
Why is AXTRA built for organizations?
AXTRA goes beyond an AI that answers one person's questions. It is a platform where people and task-specific AI agents collaborate in the same business context. amG's Amazon operations are the first area of use, and over time we aim to extend this approach to more work and more markets.
Shared context
We look at goals, profit criteria and brand information together.
Clear accountability
We assign responsibilities and establish clear human approval checkpoints.
Lasting judgment
We build reasons and results into knowledge for later work.
Target Launch: January 2027AXTRA Direct
AXTRA Direct
The next step: Your team in control.
A direction where in-house teams run their work and AI agents directly with AXTRA. Separately from the Managed consultation, where you hand operations to us now, you can get launch news.
The launch schedule is tentative. Confirmed features, pricing and terms will be announced in the launch notice.
Frequently asked questions
Are the figures above amG's or AXTRA's results?
They come from operating data of a business in which the founding team played core roles earlier in their careers; the source is shown under the figures. The two reference months differ in brand mix and operating scope, so this is a different measure from the growth rate of the same brands. Client results for amG and AXTRA are built up and verified separately.
Can we consult even if we haven't entered Amazon yet?
Yes. Tell us where you are in your preparation and which market you are targeting. We start by confirming the diagnosis and operating scope you need. We explain the countries, work and timeline we can support in detail during the consultation.
Does AI change ads without approval?
We operate within the goals, budget and authority agreed with the client, and important changes go through human review and approval. AXTRA's use on client work is at the validation stage; which work can run automatically and how approval works are confirmed case by case.
How is the cost decided?
For Managed, we propose a cost after confirming your operating status and the scope you want to hand over. AXTRA Direct pricing and terms will be published in the launch notice.
Do we have to take the self-check to get a consultation?
The self-check is optional. You can request a consultation right away. Your checks are used to organize the topics we cover in the consultation.